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FINDING SUSTAINABLE PATHWAYS

OUR PROCESS

Our process helps Canada achieve sustainable development solutions that integrate environmental and economic considerations to ensure the lasting prosperity and well-being of our nation.

RESEARCH

We rigorously research and conduct high quality analysis on issues of sustainable development. Our thinking is original and thought provoking.

CONVENE

We convene opinion leaders and experts from across Canada around our table to share their knowledge and diverse perspectives. We stimulate debate and integrate polarities. We create a context for possibilities to emerge.

ADVISE

We generate ideas and provide realistic solutions to advise governments, Parliament and Canadians. We proceed with resolve and optimism to bring Canada’s economy and environment closer together.

Home / Promoting a Sustainable Future: An Introduction to Community-Based Social Marketing

Promoting a Sustainable Future: An Introduction to Community-Based Social Marketing

report cover

RELEASED 1995

 		 By Doug McKenzie-Mohr Community-based social marketing is an important tool for designing effective programs that can move society toward sustainability. Community-based social marketing recognizes that the inherent challenges in altering behaviour or changing attitudes are not easily overcome. This workbook provides a series of precedents and workable examples to meet the specific needs and requirements of municipalities and regions trying to increase awareness and modify behaviour at the community level. This workbook was produced through the efforts of the NRTEE, the Ontario Ministry of Environment and Energy, the Association of Municipal Recycling Coordinators and Doug McKenzie-Mohr.