Issues

Search

FINDING SUSTAINABLE PATHWAYS

OUR PROCESS

Our process helps Canada achieve sustainable development solutions that integrate environmental and economic considerations to ensure the lasting prosperity and well-being of our nation.

RESEARCH

We rigorously research and conduct high quality analysis on issues of sustainable development. Our thinking is original and thought provoking.

CONVENE

We convene opinion leaders and experts from across Canada around our table to share their knowledge and diverse perspectives. We stimulate debate and integrate polarities. We create a context for possibilities to emerge.

ADVISE

We generate ideas and provide realistic solutions to advise governments, Parliament and Canadians. We proceed with resolve and optimism to bring Canada’s economy and environment closer together.

Home / Corporate Reporting / Annual Report 2008-2009 – Communications and Publications

Annual Report 2008-2009 – Communications and Publications

Over 2008-2009 the NRTEE increased its overall communications profile and activities, supporting in the release of the Round Table’s five reports, revamping our website with a new look and improved functionality and communicating advice regularly and directly with stakeholders.

A significant factor in this success and in the success of the other reports detailed below, was the focus NRTEE communications has placed on the Round Table’s website. The site was re-designed to create a tool that would be more useful for stakeholders by taking into account new technological innovations and by focusing on delivering targeted, relevant and important information. The re-design also brought the NRTEE look much closer into line with the Government of Canada’s Common Look and Feel. The website has continued to develop and improve in response to our stakeholders’ needs. Website visits have jumped since then.

In conjunction with the re-design of the website the NRTEE moved to make electronic access to its reports easier. The Round Table has always sought to deliver its advice and conclusions to the widest possible number of interested Canadians. Electronic distribution of reports has many advantages over traditional printing, saving costs and using less paper. It also makes it possible for the NRTEE to get its reports out to stakeholders immediately. As a strategic goal, e-distribution will become more and more a part of the Round Table’s way of delivering its message. The Round Table saw a ratio of about eight to one between electronic and print versions of our reports.

The 20th anniversary forum was a major public event for the Round Table in the fall of 2008. The communications section brought both media and public attention to the proceedings. This included full video coverage from CPAC, allowing a wide audience across Canada to see the discussions which were also made available on our website. The report from the session, Climate Forward: A Next Step Policy Agenda for Canada was released, online only, in June 2009, but it did achieve significant downloads from the website. Within a week of release it had been downloaded more than 3,407 times.

Media relations are a key part of the work of the NRTEE communications team. In 2008-2009 the Round Table achieved significant presence both in the national and regional media in support of its various reports, especially the 20th Anniversary Forum and Geared for Change. In addition to earned media the NRTEE has also sought exposure through opinion items where appropriate, including the Hill Times, in support of our work on climate change, water and energy efficiency.